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Snow Removal Insurance Brokerage (SRIB) is a privately incorporated company located in Marlton, NJ.  Its owner, Matthew Peterson, is also the owner and founder of Mills Insurance Group, LLC, an independent insurance agency with a broad focus and history in Commercial Lines Business, including Liability, Property, Inland Marine, and other business related coverages, operating since 2008.  Although separate entities, Snow Removal Insurance Brokerage and Mills Insurance Group share the same philosophical objective; to assist our customers in a friendly and timely manner.  SRIB’s mission is to create a fair and lasting path for our agents, their insureds, and our program partners.

​Matt Peterson is a Weather-Ready Nation(WRN) Ambassador with NOAA (National Oceanic and Atmospheric Administration), an organization with a mission to save life and property by providing critical environmental intelligence, including weather forecasts and warnings, to their partners and the general public. A WRN Ambassador’s initiative is to improve two-way communication between NOAA and its partners. It is our hope that by associating with the NOAA, we will be able to help spread awareness and bring light to extreme weather situations to the general public, our customers, and our agents. As we continue to learn and become more involved, we will strive to pass along our knowledge to others. There is so much more to absorb about the snow industry and we are continuously looking for ways to improve!

​For more information on the NOAA, visit:

Snow Plow Risk - Ambassador Weather-Ready Nation

Target Markets

SRIB is a member of Target Market Programs (TMPAA).  The Target Markets Program Administrators Association is an organization dedicated to the unique challenges of Program Specialists. The TMPAA defines Program Business as insurance products targeted to a particular niche market or class, generally representing a book of similar risks placed with one carrier. Administration is done through Program Specialists who have developed an expertise in that market or class.  TMPAA’s mission is to promote excellence for this most elite segment of insurance intermediaries, program administrators/MGAs. SRIB is excited for the new addition to our list of partners!   For more information, visit:

Our success is measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, or expertise.  Snow Removal insurance has gotten out of control largely because of skyrocketing rates and restricted underwriting.  We wish to establish a successful partnership with our agents, our staff members, and our insurance companies, that respect the interests and goals of each party.  Our philosophy is that proper education and following industry standards can lead risk to be more predictable, resulting in a stable-certain outcome.